Standing out from competitors and creating a meaningful experience for your guests are just some of the everyday challenges that companies have. Luckily, investing in wayfinding signs is a simple yet effective solution to solve these issues. Wayfinding signage is a type of sign that indicates the location of certain places or individuals. You can maximize the advantages of having directional signs by working with industry experts that have decades of experience.
Custom wayfinding signs help customers find what they’re looking for inside your business, be it a specific product, area, or person. It helps create a pleasant customer experience since people will feel that they are well taken care of by the management by making their visit hassle-free.
Businesses, especially those located in congested areas, will greatly benefit from outdoor signs. Custom directional signage doesn’t necessarily have to be inside the establishment only. These signs can also be strategically placed in nearby places to entice customers to go to your establishment. As an effect, you’ll have a more competitive advantage since your company will have more chances of bringing in customers. If you want to take it up a notch, you can also invest in wayfinding digital signage that is bright and eye-catching even during nighttime, which allows you to pique the interest of potential customers 24/7.
Custom wayfinding signs that incorporate Braille, are made from non-glaring materials and have contrasting text and background colours and greatly benefit those who are suffering from any type of visual or hearing impairment.
By creating a space that is safe and easy for people for all to visit, there’s a higher likelihood that your company will receive positive word-of-mouth from customers and even attract more customers in the future.
When you invest in professionally made and installed directional signage, you’re able to leverage the benefits of these signs so that they contribute to your branding strategy. For example, having a well-organized supermarket with signs that clearly show which aisle displays specific products or a movie house that features readable signage to comfort rooms and emergency exits will positively impact your branding.
This is because your company will appear more professional, trustworthy, and well-managed.
Influence Signs and Graphics is a trusted and reliable full-service sign company in Burnaby, BC. We have high regard for the satisfaction of our clients, which is why we take our customer responsiveness seriously.
Call Influence Signs and Graphics today to talk to a sign expert and get your free quote